Creative Marketing Group Marketing planning, delivery and measurement

Marketing decisions you can defend

Creative Marketing Group Limited is a UK marketing company. We plan digital marketing programmes, run them across paid and owned channels, and measure them so that every decision has a reason behind it.

Start an enquiry See what we do

The company

Registered name
CREATIVE MARKETING GROUP LIMITED
Company number
15329031
Registered office
Moss Bridge House, Moss Bridge Road, Rochdale, OL16 5EA
Digital marketing strategyWhere to compete
Performance marketingPaid channels
Digital advertisingCreative and media
Audience analysisWho to reach
Marketing analyticsWhat worked
Marketing technologyHow it runs

The six areas we work across. Most programmes start with one of them and grow into the others as the measurement improves.

Capabilities

Four parts of one marketing programme

Marketing that is planned, activated and measured by the same team keeps its logic intact. These are the parts we are asked to take on, separately or together.

Planning

Objectives, audiences, channel mix and budget allocation, set out in writing before activity begins.

Activation

Campaign build, creative direction and media delivery across paid search, paid social, display and email.

Measurement

Tracking and reporting defined at the start of the work, so results stay comparable from one quarter to the next.

Advisory

Support on marketing technology, in-house capability and the growth decisions that sit above any single campaign.

Services

Where we do the work

Engagements are scoped individually. Each one produces something written down — a plan, a measurement framework, a campaign structure — that your team can use with or without us.

Digital marketing strategy

We set out what the marketing is for, which audiences it has to reach and which channels deserve the budget — before any spend is committed.

  • Positioning
  • Channel mix
  • Budget allocation

Performance marketing

Paid activity managed against a defined objective, with the tracking and the reporting agreed at the point the campaign is built rather than after it launches.

  • Paid search
  • Paid social
  • Conversion tracking

Digital advertising

Media planning, creative direction and ad operations across search, social, display and video, kept consistent with the wider marketing plan.

  • Media planning
  • Creative direction
  • Ad operations

Audience and market analysis

Research into who the audience actually is, where demand sits and how the category is being addressed already, so targeting is a decision rather than an assumption.

  • Audience research
  • Competitor review
  • Demand mapping

Marketing analytics

A measurement framework that survives more than one quarter: clean tracking, a defined view of attribution, and reporting built for the people who act on it.

  • Measurement design
  • Attribution
  • Reporting

Marketing technology and growth

Advice on the platforms marketing runs on — selecting them, connecting them, and deciding which processes are worth automating.

  • Platform selection
  • Automation
  • CRM integration
Approach

Four stages, and they overlap

Marketing is not a relay. Measurement is set up while the plan is still being written, and planning starts again while activity is still running.

Discover

Understand the position We review the current marketing activity, the data behind it and the commercial objectives it is meant to serve. That includes what has already been tried, what is being measured, and which constraints are real.

The output is a written assessment: audiences, channels in use, measurement gaps and the decisions that need making.

Plan

Decide where the budget goes Objectives become a marketing plan with a channel mix, a sequence of activity and a budget allocation that reflects priority rather than habit.

Every line in the plan has a stated purpose and a way of being judged, so it can be argued with before money is committed.

Activate

Build and run the activity Campaigns are built, creative is directed and media is delivered. Tracking is implemented as part of the build, not retrofitted once results start arriving.

Work is documented as it goes, so an in-house team can take any part of it over.

Measure

Report, learn, re-plan Performance is reported against the objectives that were set, with the reasoning visible — what changed, what caused it, and what should change next.

Each reporting cycle feeds the next plan, which is where most of the value in the sequence sits.

Challenges

What usually brings a company to us

Most conversations start with a specific, recognisable problem rather than a blank sheet.

Spend with no clear view of return

Budget is committed across several platforms, each reporting its own success, and nobody can say what the programme as a whole returned.

Channels planned in isolation

Search, social, email and the website are each managed competently but separately, so they compete for the same audience instead of compounding.

Audiences defined by assumption

Targeting inherited from an earlier campaign is still running long after the product, the price or the market moved on.

Campaigns that arrive late

Approvals, creative and tracking are sequenced badly, so activity launches after the moment it was planned for has passed.

Reporting nobody uses

Dashboards are complete and technically correct, but they do not answer the questions the people reading them actually have.

Marketing technology that outgrew its purpose

Tools were added one at a time for good reasons, and the result is duplicated data, manual reconciliation and no single view of the customer.

The company

A marketing company registered in England and Wales

Creative Marketing Group Limited is a private limited company, registered in England and Wales under company number 15329031, with its registered office at Moss Bridge House, Moss Bridge Road, Rochdale, OL16 5EA.

Our work is marketing: planning digital programmes, running campaigns across paid and owned channels, and building the measurement that tells you whether either was worth doing.

We are not tied to a platform or a media owner. Recommendations follow from the objective, the audience and the budget in front of us. Where an analysis shows that spend is not justified, we say so rather than finding somewhere to put it.

Read the company profile

Registered particulars

Legal name
CREATIVE MARKETING GROUP LIMITED
Company number
15329031
Registered office
Moss Bridge House, Moss Bridge Road, Rochdale, OL16 5EA, United Kingdom
Jurisdiction
England and Wales
Contact

Tell us what you want the marketing to do

Describe the objective, the activity running now and what you would like assessed. We will reply with next steps and a proposed scope for a first stage.

Registered office

CREATIVE MARKETING GROUP LIMITED
Moss Bridge House
Moss Bridge Road
Rochdale, OL16 5EA
Company No. 15329031

Send an enquiry

Required fields are marked. The newsletter is a separate, optional choice and is not needed to send an enquiry.

By sending an enquiry you agree to our Privacy Policy and Terms of Service.